Portfolio
Volkswagen
Our campaign generated Super Bowl-level interest in VW, resulting in an increase in brand trust scores and a decrease in brand avoidance scores, both of which had remained stagnant in the years following Dieselgate.
Kraft Singles
After years of apologizing and fighting for a role in a category trending organic and artisanal, we helped Kraft Singles reposition itself as the iconic staple it is. Work forthcoming.
Monteverdi Tuscany
A luxury boutique hotel in the heart of Tuscany had the makings of an always-sold-out-property but was still seeing vacancies. I led strategy for a full redesign and repositioning, elevating it from another Tuscan hotel to a transformative destination on the top of its consumer’s must-go list.
adidas Women
Helped the biggest sports brand in the world see a more inclusive, powerful way to position itself with a new crop of feminist consumers.
Work forthcoming.
adidas Originals
A star-studded brand campaign featuring Dua Lipa, A$AP Ferg, and Nick Young formed the next chapter of the Original Is Never Finished brand platform.
STōK Cold Brew
With 1% awareness, STōK tasked us with repositioning the brand to better align with its Millennial consumer. We found a white space in the dark underbelly of iced coffee culture that no one was owning and claimed it as our own. Work forthcoming
Harridan Vodka
Leading brand strategy from top to bottom, I helped launch Harridan in 2020, getting it noticed by Vogue, The Washington Post, VinePair, and Betches among others.
adidas Originals
This 360 brand campaign featured Kendall Jenner, James Harden, Playboi Carti, 21 Savage, and Yung Thug and landed the brand in cultural conversation.
Volkswagen Beetle
One of the most successful campaigns of the year, this farewell campaign launched on New Year’s Eve commemorating the end of Beetle manufacturing and welcomed in a new era of electric.
Volkswagen
Our launch campaign for the all-new 2020 Atlas Cross Sport featuring Paul Giamatti and Kieran Culkin that poked at a culture of excess positioned VW for some of its best sales quarters in history.
Lucky Charms
Our Lucky 10 Sweepstakes featuring Biz Markie offered 90’s-nostalgic fans the chance to win one of 10 Marshmallows-Only Boxes, resulting in millions of views and participation from celebrities and news stations. It was so successful it was replicated in future years.
Alexander Wang
Shot by Juergen Teller and featuring Bella Hadid and Kendall Jenner, this FW17 campaign joined highbrow and lowbrow.